Vision: Innovative Clinic Model, Old-Fasioned Care

Dr. Birdwell’s vision for a renaissance in primary care

Young people in Lawton tell us that direct primary care clinic membership is a “progressive innovation!” While our senior members say, “That’s no innovation. It’s the way health care used to be!”

Everyone agrees: direct primary care clinic membership delivers personalized health care the way it used to be, and the way it should be now:

  • See your doctor promptly, in a calm clinic with uncrowded waiting room
  • Unhurried visits with a doctor who has plenty of time to listen
  • Ongoing contact via cell phone, text or email

“This is not football with a ticking clock. Direct primary care clinic membership is like baseball. You have all the time you need.”


Clinic members pay a flat monthly fee and receive open access and attention to any pressing need. When a face-to-face visit is needed, appointments can be made, same day or next day if necessary. Time with your doctor is not limited by a ticking clock.

A new business model empowers a better medical model

Since we are no longer required to see you face-to-face in order to get paid by Medicare or the health insurance company, patient-doctor communication is not bound by the the duty to produce a bill. In preferred provider networks (PPOs), the main focus of what they call a “patient encounter” is generating a bill rather than promoting your health and well-being.

Nationwide, face-time with a primary care doctor averages seven to 10 minutes. In direct primary care, doctor face-time averages 35 to 45 minutes. Ample time with your primary care doctor is the foundation of effective health care. Quality time together builds trust. From trusting relationships, coupled with expertise and experience, come the best decisions for your health.

Read more: How clinic membership changes the game

Personalized Health Care
Membership Clinics Were Built to Tackle the COVID-19 Epidemic

March 17, 2020

The direct primary care membership clinic model has positioned a cadre of doctors with the flexibility to respond to a COVID-19 epidemic. How? Direct primary care is person-centered, not clinic-centered. Read blog

KCCU Radio Dr. Birdwell Direct Primary Care
Personalized Health Care The Way It Should Be

July 22, 2016

KCCU Community Focus, an interview with Brian Birdwell, MD. Direct primary care clinic membership enables physicians to provide highly personalized health care the way it should be. Read blog

Dr. Brian Birdwell Personalized Care
Seeking a Renaissance in Personalized Health Care

August 18, 2016

Both young and old agree: direct primary care clinic membership delivers personalized health care the way it should be now. Ample time with your doctor is the foundation of effective health care. Read blog

Priced Out of Health Insurance
The Open Health Care Economy

February 16, 2017

Many working people in Southwest Oklahoma feel they have been priced out of health insurance. MainStreet Clinic is a point of entry for our members to access an open health care economy. Read blog